I see that there's currently a thread on the Sunfish Forum bemoaning the low attendance at two of your recent regattas with the usual wringing of hands and gnashing of teeth asking how you are going to build up the class to its former glory.
I have the answer for you.
Question: What sells products these days?
Answer 1: Cool. If your product is used by some celebrity, preferably a hugely rich entertainment megastar, then your target market will want to emulate said celebrity and be cool like him or her.
Answer 2: Sex. If there is any suggestion that your product will make you more attractive to the opposite sex, can be used in wooing the opposite sex, or can be photographed being used by attractive women in bikinis then your sales will skyrocket.
So check out the article and pictures in today's Sun showing Sir Paul McCartney sailing with his latest love interest, Nancy Shevell.
As you can see, Sir Paul, one of the richest men in the world, has chosen a Sunfish as his sailing craft of choice. And Ms Shevell, looking remarkably well-toned for a woman of 47, is wearing a rather attractive swimsuit.
If this isn't a golden opportunity for the Sunfish class to secure a celebrity product endorsement along with the rights to the images of Ms Shevell draped attractively across the Sunfish's deck, then I'm a Force 5 sailor.
Just glad to help out my old friends in the Sunfish class.
Tillerman.
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12 comments:
This gave me a good laugh. You're showing your age there TM, most young people probably don't know who the Beatles were, and they certainly don't have centerfolds of 57 year olds (no matter how good they look compared to other 57 year olds) tucked under their pillowes.
Hee hee - I wonder if Ms. Shevell got bonked in the head with the boom after Sir Paul issued the "gybe ho" command.
Sir James Pauls' original lyric was "Sunfish" before he changed it to "Blackbird", don't you know...?!? hahahahahaa
Cyalayta
Mal :)
Neither of them wearing bouyancy aids. Tt, tt.
Christy, I don't think we need to pry too deeply into whether Ms. Shevell got bonked or not.
"Sunfish singing in the dead of night"? That doesn't make any sense at all Mal. Did you have some Scrambled Eggs for breakfast Yesterday?
Good point Mondale. I guess the PFD manufacturers and the USCG won't be competing with the Sunfish class for the rights to these photos?
Sir Paul has manboobs! No wonder he sails a sunfish and not a Force 5.
No problem Joe. I understand from a reliable source that 50% of the target demographic for both the Sunfish and the Force 5 have manboobs.
(The other 50% have womanboobs.)
Um, let's see ... Sir Paul just got done with a divorce in which he's to pay out a gigantic pile of money to a woman whose relationship with him started with sailing together?
And now he's sailing together with another one?
Quite right carol anne. We men never learn from our mistakes, do we?
After the raking Sir Paul got from Ms Mills I'd be off women for a bit...
Tillerman,
The mistake would be if he marries her. Hanging out is ok.
I noticed that Paul had the good sense to get a racing Sunfish with a window. He is definitely compromising on speed by putting his boom too high, but at least she won't bonked as easily. (Now is that good or bad?)
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