How many companies in the sailing industry really understand how to use the web to promote their brands, market their products, and grow their businesses?
Oh yeah. They all have websites. Gee - how twentieth century. But do they excite the unwashed masses who are their potential customers? Do they exploit the power of existing social networks on the Internet? Do they take advantage of the existing resources in forums, blogs, news sites, etc. to get out the word about their products? Has any company in the sailing industry successfully used viral marketing to start a wildfire of demand for their boats, sails, services, gadgets or whatever?