The following was posted by the Buzzards Bay Regatta on their Facebook page today to persuade potential advertisers and sponsors that sailors are an "important market" for their products.
Did you know that sailors are one of the most attractive consumers for both local businesses and global brands?
•95% are college educated; 50% have graduate degrees
•90% are professionals or managers
•Average HH Income – $240,000
•Average Net Worth – $1.4 million
•95% own their homes
•Travel extensively, are active and computer savvy
I have no idea where BBR obtained this data. Presumably some kind of market research survey. I wonder how "sailor" was defined in the survey? Did it include all youth sailors and all retired sailors? Did it include windsurfers and dinghy sailors? Did it include the guys and gals who hitch a ride on other people's boats for Wednesday night beer can racing? Did it include all the users of community sailing centers? Or did they just poll yacht owners or yacht club members? I have no idea.
How does this tally with your perception of the demographics of the people you sail with?