A commenter to one of my posts this week said, "As a non-sailor I really enjoyed this piece, good writing transcends subject matter; don't you think?"
Leave aside your feelings for a moment about the totally undeserved compliment to my writing, choke back your nausea at my self-serving repetition of it, and ponder the following questions ...
Do you think that generally he's correct? More specifically, can a blog about sailing attract an audience of non-sailors? If you were going to write a sailing blog in a way that would be interesting to non-sailors what would you do differently from if you were only writing for fellow sailors? Is it possible to write a blog in a way that it would be of interest both to ardent sailors and to non-sailors? And if it is possible why would you bother to do it? If you are a non-sailor what would attract you to read a sailing blog?
And this one is from the "my wildest dreams" category, could a sailing blog even attract non-sailors to try out the sport?