Thursday, April 22, 2010
I don't understand Internet marketing...
Today I received an email...
It's from someone who claims to be a "co-founder" of a website which apparently is an online publication dedicated to covering a certain European luxury car brand, established with the intent of bringing content about the brand from across the globe to one centralized location... blah blah blah... etc. etc. etc.
This person (he/she has one of those androgynous first names so I don't know if he/she is a he or a she) wants me to tell you about a certain item they are giving away. A bag. Apparently they think sailors need bags. They say the bag is a "fantastic lifestyle product."
Actually there are two different bags. I suppose they do have a vaguely nautical theme. Or at least the name of the bag manufacturer does have a vaguely nautical slant. According to the aforementioned website the bags -- sorry, fantastic lifestyle products --- are worth around $200 each. Personally I might consider buying them if they were around $20 each.
Check that. I would not buy one of these bags. I have a closet full of similar bags. They were given away by sponsors to all the entrants at sailing regattas in which I raced; or I won them at regattas for such achievements as "Third Place Old Geezer Between 55 And 65 Who Was Wearing An Orange Hat"... or something similar.
Apparently the bags are "inspired" by an even more obscure and elitist sport than sailing. The aforementioned luxury European car manufacturer is sponsoring one of their obscure, elitist events.
To win one of these bags -- sorry, fantastic lifestyle products -- "all" you have to do is sign up for an account with the website that is an online publication dedicated to covering a certain European luxury car brand, established with the intent of bringing content about the brand from across the globe to one centralized location... blah blah blah... etc. etc. etc. and leave a comment on the website. Two of the people who leave comments on the website will be selected at random to receive a bag -- sorry, fantastic lifestyle product.
Of course you know how this goes. You never receive a bag. On the other hand you will receive about five emails a week for the next ten years telling you about all the reasons you should consider buying one of those European luxury cars and/or winning other fantastic lifestyle products.
I have no idea why I received this email. Do they think that the readers of Proper Course are a good target for emails urging them to buy luxury European cars, or that they will sell their mothers to win fantastic lifestyle products?
I didn't bother to respond to the email.
I didn't think you would be interested.
I don't understand Internet marketing.
Can someone please explain it to me?
Oh, and Happy Earth Day.
Posted by Tillerman at 5:47 PM