Tuesday, September 09, 2008
He's at it again.
I've written before in World's Most Expensive Sail and Dear Sunfish Class about the penchant of a certain pop-star billionaire to use his Sunfish as a romantic location for charming ladies that take his fancy. It was how he first snagged Heather Mills... and we all know how well that turned out. Now Sir Paul McCartney is once again a-wooing on a Sunfish, this time with his latest squeeze Nancy Shevell according to this story in the Mail Online.
Surely this is too good an opportunity for the leaders of the Sunfish class to ignore? Photo after photo, tabloid story after story, proving that the Sunfish is not only a toy of the rich and famous but also, apparently, a powerful aphrodisiac.
So if you were in charge of marketing and public relations for the Sunfish, what slogan would you choose to launch a campaign to promote the boat based on some aspect of this sex/money/pop-star angle?