Dear Sunfish Class,
I see that there's currently a thread on the Sunfish Forum bemoaning the low attendance at two of your recent regattas with the usual wringing of hands and gnashing of teeth asking how you are going to build up the class to its former glory.
I have the answer for you.
Question: What sells products these days?
Answer 1: Cool. If your product is used by some celebrity, preferably a hugely rich entertainment megastar, then your target market will want to emulate said celebrity and be cool like him or her.
Answer 2: Sex. If there is any suggestion that your product will make you more attractive to the opposite sex, can be used in wooing the opposite sex, or can be photographed being used by attractive women in bikinis then your sales will skyrocket.
So check out the article and pictures in today's Sun showing Sir Paul McCartney sailing with his latest love interest, Nancy Shevell.
As you can see, Sir Paul, one of the richest men in the world, has chosen a Sunfish as his sailing craft of choice. And Ms Shevell, looking remarkably well-toned for a woman of 47, is wearing a rather attractive swimsuit.
If this isn't a golden opportunity for the Sunfish class to secure a celebrity product endorsement along with the rights to the images of Ms Shevell draped attractively across the Sunfish's deck, then I'm a Force 5 sailor.
Just glad to help out my old friends in the Sunfish class.
Year of the Sunfish
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