What do beer and Lasers have in common?
LaserPerformance announced today the appointment of Devin Kelly as President. Mr. Kelly was most recently with INBEV where he served as Vice President of Marketing for UK and Ireland. INBEV is the global brewer of many well known brands including Beck’s and Stella Artois.
So the guy formerly responsible for marketing Stella Artois, the beer favored by Britain's binge-drinking lager louts, is now going to be running my favorite small boat company.
Will the Laser become "reassuringly expensive" (Stella's old image)?
Or will it become better know for its "potency" (Stella has 5.2% ABV)?
God forbid that we Laser sailors will, like Stella drinkers, be tarred with a "wifebeater" image.
I wish Mr. Kelly every success in his new role. But the mind boggles...