Regular readers of this blog, all three of you, will know that I was somewhat rude last year about a certain foul-tasting, unhealthy, inedible "snackfood" known as Uncrustables that was served up in the guise of lunch at a regatta I attended. Given the huge influence that this blog has in sailing circles I assumed that I had put an end once and for all to the role of Uncrustables in our sport.
Those devilishly clever marketing chappies at Smuckers are fighting back. They will not relinquish the sailing snack market to the likes of Clif Bars and Joe's Deli's Foot Long Subs. Guess who are the title sponsors of this year's J/24 North American Championship?
Yup. Smuckers Uncrustables.
Rest assured dear readers, I will not take this lying down. I did not ask for this struggle but I will answer the call with confidence. I will keep the pressure on these people. I will not relent.